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Contextual Traffic - technology behind the Targeting
Contextual traffic refers to the web traffic which is based on the user’s interest. The idea behind using this kind of advertisement is to draw quality traffic to one’s site. It is not only preferred by the user but by the advertisers also. The technique behind using the contextual ad for diverting traffic is to make sure that you get target clients at your site. In this kind of advertisement campaigns, the ad is keyword based wherein it is related to what the user is searching for. If the ad is related to what the user is searching for then the chances of him clicking on the link is higher.
The contextual advertisement is now highly preferred by the advertisers as it is economical and effective. It can be used to promote a new product, sale or for promoting special discounts as well. For instance, during the holiday season, you can use the contextual popunder ads to promote a special sale or discount. As advertisement, you can link your popunder ad with any other related website that can divert the traffic to your website. Thus the main idea behind using contextual traffic technique is to get quality traffic at your site. It would get you more business and would reach out to target clients.