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Desktop advertising, highly targeted advertising
If you want to make use of highly targeted advertising which can draw good quality traffic to your website then you can employ desktop advertising for this. Desktop advertising refers to the advertisement that appears on your desktop and may be linked with toolbars or with messenger. The free toolbars and messenger that you download on your computer comes along with adware software that monitors the user’s browsing habit. It makes note of the keyword search conducted by the user and then sends a report to the adware platform.
The advertisers use the adware report to identify their target clients and advertise their website to them. Contextual popunder ads are used in this case which are relevant to what the user is searching for and is triggered off on the basis of keyword search or the URLs. Since the ad is relevant to what the user is searching for, it has a better chance of catching their attention and is able to divert the right of traffic to the website. It is a highly targeted advertising which is aimed at the target clients only and is more effective. The popunder windows used for this purpose are visually more appealing and appear on the desktop below the main window, so that it can catch the user’s attention easily.