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In-Image Contextual Advertising
In-image contextual advertising is a kind of contextual ad which is popularly used by website owners to get relevant ad on their site. In this kind of ad campaign, the advertisement is linked with a particular image or the text or tag around it. This means that the image or the tag is linked with an ad and when the user click on the linked section then the ad is visible to him. It is relevant to what the user may be interested in and is therefore preferred by many of the online business owners. Different kinds of ads can be in link to the ad in the in-image contextual advertising. For instance, in some cases, the ad may be in the form of text which is visible to the user when he moves the mouse over the image. In case of ad that has graphics, a popup window opens up when the cursor is over the image. In most of the cases, clicking on the image takes the user to the advertised page.
This kind of in-image contextual advertising is popular with the website owners who want quality traffic on their website. The advertisement here is linked with the particular images and is related to it. This makes the users curious and the ad is able to enjoy a good click through rate.