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Keyword targeting with contextual ads
Keyword targeting with contextual ads is considered to be one of the most effective way by which the consumers can direct traffic to their website. In case the advertisement is keyword related then it would appear when the user enters the related keywords in the search engine. The keyword targeting contextual ads appear on the right side of the page and are under the head- Sponsored ads. The ads are related to what the user is searching for and this helps the advertisement to get more clicks.
Apart from being used in sponsored ads, the keyword targeting ads are used in other kinds of contextual advertisement as well. It can be used as banner ads or popunder ads which can be linked to a website that is related to the products and services delivered by you site. In this case whenever the user clicks on the contextual ads then the advertiser gets to draw traffic to his site. On the other hand, the website that carries the ad is also able to generate revenue through this.
If you are using the contextual ads for promoting your website then you also need to make sure that the advertisement are attractive enough. It should be able to catch their attention and this can help you to get good quality traffic to your website.