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Contextual Banner ads
When you open any website then at times you may across advertisement on the top of the page. These are called as contextual banner ads and are quite effective in catching one’s attention. The main purpose behind using advertisement is to draw traffic to your site. It is therefore important to reach out to the right target consumer and inform them of your company. Using contextual banner ads on related website can help with that and are therefore very useful.
In case of banner ads, the ads run across the top portion of the webpage which is noticed by the people. If you use contextual ad then your ad has a better chance of getting clicked. This implies that if your website relates to food then you can advertise it on a related website. You can make it keyword based or URL based so that when the target consumer searches for the particular keyword then your banner ad is also displayed.
The contextual banner ads should be made attractive so that it can catch people’s attention easily. You can add images, stylish fonts and other graphics so that people may notice it and are compelled to go through the banner ad.